Shop Social

THE BRIEF
Two-day in-person shop activation in Soho.

THE CHALLENGE
Create a visual identity and experience that was on-brand, engaging and gave visitors reasons to interact with the brand beyond simply shopping.

MY ROLE
Led the visual direction from initial mood-boarding and illustration through to the final shop experience and magazine-style report.

THE OUTCOME
Attracted hundreds of visitors, the report was downloaded after the event, extending the campaign beyond the physical experience and creating further marketing opportunities.