Matcha Man

THE BRIEF
Create a playful identity for a matcha café centred around calm and positivity.

THE CONCEPT
‘Matcha to lift you up’ connects the energy of matcha with its mood-boosting brand personality. ‘Matcha Man’ plays on ‘Macho Man’, flipping the idea of macho into something softer and more playful.

MY ROLE
Concept, character illustration, and animation.

THE OUTCOME
A distinctive, uplifting brand with a playful personality.